Fergus Parker is a marketing strategy advisor with over a decade of experience in driving commercial and operational performance within the digital marketing sector.
With a Bsc in Economics and MSc in World Space Economy, he progressed rapidly to become the CEO of Axonn Media (previously Adfero), the company he had joined as a graduate just 8 years earlier.
Fergus’ early career began in the sales arena where he developed scalable sales, marketing and operational processes which helped grow the business from 30 staff when he started to over 220. As a Commercial Director, he transformed an underperforming division into the company's most successful within a year.
Proven Track Record of Success
With a proven track-record of opening up new markets - both domestic and international - Fergus most recently led the development and launch of a unique SAAS marketing platform, enabling growth into new technology markets.
Wealth of Experience
Fergus has a wealth of experience in leading teams from sales and marketing through to software development, data insights, content production and finance.
Using Marketing to Drive Sales
Having taken Axonn through a successful business transformation programme, Fergus is committed to helping businesses leverage their marketing to drive sales in an environment where everything around them is changing.