In the 16th episode of the third season of the BOSS-it podcast, Mark Edwards delves into a discussion with Alan Schulman about the importance of creativity in digital software communication

Alan Schulman's background: Alan is widely recognised as an expert in digital creativity and content within the industry. He has held executive roles in both big four consulting firms and creative departments of holding companies. During his tenure as the Managing Director of Deloitte Digital, he became the company's first Chief Creative Officer and led their content supply chain practice. Alan has also held the position of Chief Creative Officer at Sapient and worked at McCann and FCB. Additionally, he is a board member of the American Marketing Association (AMA), an instructor for the Cannes Lions Academy, and a voting member of The Recording Academy - the institution responsible for the Grammy Awards.