You’ve heard it before… the software sector is becoming more competitive by the day … and you need to adapt or die! I think most of us understand this. But it can be hard to figure out exactly HOW we should adapt. And the contradictory advice out there doesn’t help. This is of course a big topic, and it’s one we’re going to cover in more detail in future episodes. But today, I wanted to at least kick-start that discussion in a dramatic way. My guest is James White, the UK’s leading prospect conversion expert and sales mentor, and the co-author of the book Sales Genius 1: 20 top sales professionals share their sales secrets. Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction - and that it sets the stage for additional episodes on this important topic. Also, James has kindly offered to give away 5 FREE COPIES OF HIS BOOK (Sales Genius 1: 20 top sales professionals share their sales secrets) to BOSS-IT listeners. If you’d like a copy then contact me at medwards@bossequity.com. If you could include in your email some feedback for the BOSS-IT podcast then it would be appreciated :)

Links for podcast:

Sales Genius 1: 20 top sales professionals share their secrets by Andrew Priestley - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/ref=sr_1_1?ie=UTF8&qid=1537947510&sr=8-1&keywords=sales+genius+andrew

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz - https://www.amazon.co.uk/Hard-Thing-About-Things-Building/dp/0062273205/ref=sr_1_1?ie=UTF8&qid=1537947593&sr=8-1&keywords=the+hard+thing+about+hard+things

James White (LinkedIn) - https://www.linkedin.com/in/jameswhitesales?originalSubdomain=uk

James White (YouTube) - https://www.youtube.com/channel/UCUqzRMkyEC3dLYj5vQtzDEw

James White (Website) - http://www.jameswhite.business/

Go to www.BossEquity.com to find how you can take your software company to the next level. Do it now, and you can receive one free 30-minute telephone consultation.

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